Toothfaerie is a locally made toothpaste that offers people a safe and pure alternative to plastic tubes.100% Irish made and Irish owned. Artisan crafted and packed by hand in East Clare.Ireland's first zero waste, vegan friendly, 100% food grade, sustainably manufactured & sourced, eco-friendly toothpaste, designed to actively heal gums, remineralization of teeth, and balances bacteria for supporting immunity. The ingredients are antiviral (sangre de drago, borax), anti-bacterial, antiseptic, anti-fungal and anti-inflammatory, so sharing a jar with loved ones is completely safe. Dipping your toothbrush into the jar daily will effectively sanitize your toothbrush.